(24th to 26th December, 2016)

“A cultural milieu to revive the forgotten tastes and hence the forgotten ties!”

Date : 24th to 26th December, 2016 

Venue : AES Ground, Behind TV Tower, Bodakdev Road, Bodakdev, Ahmedabad, Gujarat – 380052 

Time : 11:00 am to 10:00 pm 


SATTVIK – the festival to celebrate traditional nutritious food and associated knowledge systems was started fourteen years ago at the IIM-A, to provide market based incentives for conserving agro-biodiversity. Creation of demand for rarely or less cultivated nutritionally rich crops and varieties may stimulate their cultivation. The paradox of development is that the food rich eat, is often poor. While food that poor grow in poorer regions is richer. In less rainfall regions, soil minerals don’t leach much and thus crops grown there like millets, sorghum pulses etc., are richer. This festival aspires to put the lesser known but nutrient-rich food from various areas on the plate of urban communities helping them to adopt healthier food habits and lifestyle. The festival also hopes to encourage the farmers to grow such crops and augment their incomes. Thus, we seek your presence and participation in the event. Sattvik also hosts an innovation exhibition by National Innovation Foundation, and Gujarat Grassroots Innovation Augmentation Network.

An added attraction of this year is that we will be exhibiting 200 varieties of rice of which dishes of 20 varieties of rice will be available for tasting. Another interesting feature of the SATTVIK 2016 is that we will be offering traditional recipes of food from North eastern states such as Nagaland, Jammu and Kashmir, Sikkim and Himachal Pradesh.

Keeping with times, we have made provisions of Paytm; and, swiping machine for credit/debit card holder to facilitate cashless payments, in view of the demonetisation (no transaction will be possible with old Rs.1000 and Rs. 500 notes)

For the last 14 years, we have been organising the Festival at IIM-A. However, due to space constraints because of the ever increasing size of the festival in terms of number of stalls and foot falls, this year we had to shift SATTVIK to its present location, behind TV Tower. SRISTI is extremely grateful to the management of IIM-A for extending their wholehearted cooperation to SATTVIK and permitting us to organise 13 Food Festivals at IIMA Ground. We gratefully acknowledge their contribution and continued support in making SATTVIK such a great success.