An idea competition is organized at venue of food festival as a part of various activities to promote creativity among children, particularly of below age group of 18 years. Apart from this,various creative activities viz. questions – answers about food and innovation, innovative drawing, theme based drawing, face painting, clay modeling, poem recital, etc. are also being organized. Various ideas are also collected from children via drop boxes placed at respective places. Every year, prizes are distributed to praise creative activities of children. During these 3 day organized events, usually as per our estimates, around 300 children per day participates.