Campaigning and awareness building has been one of the major thrust areas of SRISTI. The focus of the programme lies on making people conscious about the possibility of exploring innovations in their own surrounding, fostering the values and attitudes of creativity and innovations in wider audience, enabling the traditional knowledge-holders come forward with their own creativity and innovations etc. The entire exercise of knowledge dissemination and awareness building goes along the spirit of building up a strong public opinion in favour of a creative and innovative society. Our campaigning and awareness building programme, over the years, has branched out to rope in diverse set of stakeholders viz. grassroots innovators, traditional knowledge holders, organic farmers, academicians, policy makers, scientists, students to build a common platform that shares the concerns of grassroots innovations. Following are our major attempts in campaigning and building awareness for mobilizing voice from grassroots as well civil society in favour of a 'vibrant innovative India'.